Insights
Research, teardowns and plain answers.
Original regional data, funnel teardowns, working guides and the occasional opinion, written to be useful, structured to be cited. No gated PDFs.
How GCC brands get cited by ChatGPT
Why assistants quote some regional brands and not others, what corroboration has to do with it, and the order of work that moves you into the citation set.
Latest
What leaks in a Dubai real-estate funnel
Long forms, duplicated tracking and retargeting that chases people who already bought. The patterns we find most often, and the order to fix them in.
The 50-word answer: writing pages AI assistants can actually quote
Declarative summaries, schema that names the entity, and the third-party signals that make a model trust you.
How to track AI search visibility, quarter by quarter
No rank tracker exists for assistant citations. The ten-question audit we use instead, how to read it, and what to report to a board.
How Ramadan reshapes search demand in the Gulf
How demand shifts through the run-up, the month itself and the fortnight after Eid, and the planning calendar we build against it.
Your agency shouldn’t want to be needed forever
On retainers, dependence, and why teaching a client's team the work is better business for both sides of the invoice.
An honest attribution setup for teams without a data engineer
What to measure, what to ignore, and how to get numbers a CFO will accept, using GA4, a spreadsheet and discipline.
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