Insights
Research, teardowns and plain answers.
Original regional data, funnel teardowns, working guides and the occasional opinion — written to be useful, structured to be cited. No gated PDFs.
How GCC brands actually get cited by ChatGPT: 1,200 answers analyzed
We asked the major AI assistants twelve hundred commercial questions about Gulf markets and logged every citation. The patterns are clear — and most are things regional brands aren't doing.
Latest
We tore down a Dubai real-estate funnel that wastes AED 40k a month
Eleven form fields, three tracking scripts fighting each other, and retargeting chasing people who already bought.
The 50-word answer: writing pages AI assistants can actually quote
Declarative summaries, schema that names the entity, and the third-party signals that make a model trust you.
What changed for Gulf marketers this quarter in AI search
Which assistants gained share in the region, what their answers now look like, and what to do before next quarter.
Ramadan search demand, mapped across nine markets
Five years of data on how Gulf and Levant demand shifts through the holy month — with the planning calendar we use.
Your agency shouldn’t want to be needed forever
On retainers, dependence, and why teaching a client's team the work is better business for both sides of the invoice.
An honest attribution setup for teams without a data engineer
What to measure, what to ignore, and how to get numbers a CFO will accept — with GA4, a spreadsheet and discipline.
One useful email a month
The month’s research and teardowns, in one email. No sequences, no “just checking in.”