Guides
Working guides you can act on this week, written for marketers rather than engineers.
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The 50-word answer: writing pages AI assistants can actually quote
Declarative summaries, schema that names the entity, and the third-party signals that make a model trust you.
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An honest attribution setup for teams without a data engineer
What to measure, what to ignore, and how to get numbers a CFO will accept — with GA4, a spreadsheet and discipline.