Growth marketing
SEO, AEO and GEO
Classic rankings, the answer boxes above them, and the citations inside AI assistants. One practice, because they run on the same foundations.
Search now has three surfaces: the ten blue links, the answer box above them, and the assistant that never shows a results page at all. They reward the same things, in different proportions: a page that answers cleanly, an entity a machine can identify, and other people saying you are worth citing.
What it covers
Technical foundations
Crawlability, indexation, site architecture, Core Web Vitals and the structured data that tells a machine what your pages actually are.
Answer engine optimisation
Declarative answers placed directly under the headings they answer, so a search engine or an assistant can lift them out and still have them read as true.
Entity and schema work
Organization, Service and FAQ markup that removes ambiguity about who you are, what you sell and where you operate.
Third-party authority
The regional mentions and coverage that make a model confident enough to name you. This is the slow half, and the half that decides the outcome.
How we run it
01 · Audit
What you rank for, what you should, and which sources the assistants currently name for your commercial questions.
02 · Fix the pages
Technical blockers first, then the answers themselves, in the order that changes something.
03 · Earn the mentions
Digital PR aimed at the exact topics you want to be cited on, not coverage for its own sake.
What you get
- A written technical audit with the fixes ordered by what moves first.
- Page-level answer rewrites, not a keyword list handed back to your team.
- Schema implemented and validated, not recommended.
- A monthly citation log showing which sources the assistants name for your questions, and whether that set is moving.
Where we have done this
A technically constrained WordPress build rebuilt into a programmatic content architecture, with search turned into a scalable acquisition channel. Read the CarPrices.ae case.
Related reading: How GCC brands get cited by ChatGPT.
Straight answers
Questions we get asked
How long does SEO take to show results?
Technical fixes can move things within weeks. Authority and citations take quarters, because they depend on other people publishing about you. Anyone promising rankings in thirty days is either doing something short-lived or describing work you could have done yourself.
What are AEO and GEO?
Answer Engine Optimisation wins the direct-answer boxes in search results. Generative Engine Optimisation wins citations inside ChatGPT, Gemini and Perplexity. Both run on structured data, quotable writing and third-party corroboration, which is why we treat them as one practice.
Do you work in Arabic?
Yes, and it is written in Arabic rather than translated into it. A machine-translated page inherits the English framing and usually loses the declarative opening that made it quotable, which is the whole point.
Can you work alongside our existing agency?
Often, and it is a common arrangement. We tend to take the technical and answer-engine side while an incumbent keeps paid media or content production. It only fails when nobody has agreed who owns the measurement.
Start with the free audit
Send your website address and the markets you sell in. We reply within two working days with a written teardown. More about the audit.