Essays
Opinions on how agencies, retainers and marketing teams ought to work.
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Your agency shouldn’t want to be needed forever
On retainers, dependence, and why teaching a client’s team the work is better business for both sides of the invoice.
Opinions on how agencies, retainers and marketing teams ought to work.
On retainers, dependence, and why teaching a client’s team the work is better business for both sides of the invoice.