Turning an industry event into a regional moment.
Event Brand IdentityCampaign DesignSocial MediaEvent Marketing
300+
INDUSTY LEADERS ACCRE DITED =
14
MENA COUSTRIES REPRESENTED
45M+
SOCIAL REACH
6
AWARD CATEGORIES
Overview
<p>The MENA F&B Awards recognises the best in food and beverage across the region. Slipstream was brought on board to transform the event's brand and make it a prestigious regional moment.</p>
The Challenge
<p>The event had strong industry credentials but lacked a brand identity that matched its ambition — it needed to feel prestigious, not just presentable.</p>
Our Approach
<p>Slipstream designed a high-equity event identity and full marketing suite.</p>
- Event identity and brand system
- Sponsorship and ticketing materials
- Social media campaign and announcements
- Online and on-ground pre-event build-up
- Event-day creatives and collateral
The Results
<p>The event drew 300+ food and beverage leaders from 14 MENA countries and achieved 45m+ social impressions — a marked step-up in prestige and reach.</p>
“<p>The brand and the campaign made the event feel inevitable — this is where the industry should meet.</p> ”