Martin Alva
-
How GCC brands actually get cited by ChatGPT: 1,200 answers analyzed
We asked the major AI assistants twelve hundred commercial questions about Gulf markets and logged every citation. The patterns are clear — and most…
-
We tore down a Dubai real-estate funnel that wastes AED 40k a month
Eleven form fields, three tracking scripts fighting each other, and retargeting chasing people who already bought.
-
The 50-word answer: writing pages AI assistants can actually quote
Declarative summaries, schema that names the entity, and the third-party signals that make a model trust you.
-
What changed for Gulf marketers this quarter in AI search
Which assistants gained share in the region, what their answers now look like, and what to do before next quarter.
-
Ramadan search demand, mapped across nine markets
Five years of data on how Gulf and Levant demand shifts through the holy month — with the planning calendar we use.
-
Your agency shouldn’t want to be needed forever
On retainers, dependence, and why teaching a client’s team the work is better business for both sides of the invoice.
-
An honest attribution setup for teams without a data engineer
What to measure, what to ignore, and how to get numbers a CFO will accept — with GA4, a spreadsheet and discipline.